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When it comes to accounting software, the allure of integration is tempting. With so many platforms offering integration solutions that promise to streamline processes and enhance efficiency, it’s easy to think that more is always better. Unfortunately, that’s not always the case. Integrations can inadvertently create significant problems with your accounting system, leading to “financial […]

Customer Delivery vs. Customer Success vs. Account Management

Customer delivery, customer success, and account management functions influence a company’s growth in various ways. The main focus of these roles is to nurture customer relationships. In a competitive and crowded market, companies must deliver an exceptional customer experience to retain their customers. The three functions overlap considerably but have slightly different responsibilities: customer delivery […]

CAC vs. CPL

Businesses looking to grow and increase profits must understand, identify and track key performance indicators (KPIs), such as customer acquisition cost (CAC) and cost per lead (CPL). These valuable metrics will help your team monitor the effectiveness of your marketing campaigns and inform important decision-making for the future. We are breaking down CAC and CPL […]

cash flow

High Cash Flow Businesses: When Cash Is No Longer King

We see it all the time: businesses that are flush with cash face sudden financial challenges that catch their owners completely off guard.   This reaction is understandable. Most business owners hear the phrase “cash is king” over and over again. And it’s not entirely wrong. Just about any business would like to be a high […]