BLOG

Get the Latest Updates

Apply Filters

When your small business’s finance team structure isn’t set up well, it can cost you—big time. Overpaying for routine tasks, relying on inaccurate financial data, and suffering from poor strategic alignment are common outcomes that can all hinder your growth and cause you to miss valuable opportunities. The good news? Getting the right structure in […]

person typing on a laptop

When it comes to accounting software, the allure of integration is tempting. With so many platforms offering integration solutions that promise to streamline processes and enhance efficiency, it’s easy to think that more is always better. Unfortunately, that’s not always the case. Integrations can inadvertently create significant problems with your accounting system, leading to “financial […]

Customer Delivery vs. Customer Success vs. Account Management

Customer delivery, customer success, and account management functions influence a company’s growth in various ways. The main focus of these roles is to nurture customer relationships. In a competitive and crowded market, companies must deliver an exceptional customer experience to retain their customers. The three functions overlap considerably but have slightly different responsibilities: customer delivery […]

CAC vs. CPL

Businesses looking to grow and increase profits must understand, identify and track key performance indicators (KPIs), such as customer acquisition cost (CAC) and cost per lead (CPL). These valuable metrics will help your team monitor the effectiveness of your marketing campaigns and inform important decision-making for the future. We are breaking down CAC and CPL […]