Posted on October 13, 2020 by John Lanahan
While on the Federal level, politics have mostly gotten in the way of passing additional relief legislation, Tennessee small businesses got good news last week. The Supplemental Employer Recovery Grant (SERG) is a statewide, $50 million program providing up to $30,000 as a grant to help small businesses manage COVID-related and business interruption expenses. The […]
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Posted on September 17, 2020 by John Lanahan
If you want to measure sales efficiency, or how profitably you acquire, retain and upsell customers, \your LTV:CAC ratio is a wise place to start. This ratio includes two key performance indicators — customer lifetime value and customer acquisition costs. However, if you look at CAC and LTV on their own, they don’t necessarily tell you the whole story. For example, if your average […]
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Posted on September 3, 2020 by John Lanahan
In our last blog post, we asked, how much does it cost you to acquire customers? Understanding how to calculate Customer Acquisition Costs is incredibly important, but even more important is understanding how well you monetize and keep customers around. This is where Customer Lifetime Value comes into play. Lifetime Value (LTV) is the amount […]
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Posted on August 13, 2020 by John Lanahan
How do you acquire customers? It’s the most fundamental question for any business. You can have the best engineers, significant investment capital, or great culture but all of it means very little without customers and revenue. Every company will ultimately be judged on their ability to acquire customers efficiently. The ability to measure customer acquisition […]
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